92nd STREET Y DATA CARD

The 92nd Street Y, a Jewish community and cultural center, reaches out beyond its core constituency of American Jews to serve people of diverse racial, religious, ethnic and economic backgrounds to provide programs of distinction that foster the physical and mental health of human beings throughout their lives.

The file consists of subscribers and single ticket buyers collected through Direct Mail and Space Advertising programs. The majority of these buyers live in the New York City metropolitan area. The 92nd Street Y's buyers spend an average of $186.00 per transaction.

This file is NCOA'd once a year. Selections available are last 12-month buyers, program segments (Lecture Series, Classical Music, Poetry Enthusiasts, Singles and Young Audiences, and Lyric and Lyricists), state, SCF, zip code, gender and ethnicity.

Counts & Update Schedule

Exchange/Rental	$80.00/M
Minimum Order	5,000
Counts Through	7/3/2007
Total File Subs & STBs	56,317
Last 12-Month Buyers	26,969
Lecture Series Buyers	11,196
Classical Music Buyers	14,675
Poetry Buyers	6,563
Singles & Age 20-35 Buyers	12,420
Lyric & Lyricists	3,003
Senior Buyers	20,196
Family Buyers	62,634
Humanities	8,207
Jazz in July	2,095
Update Schedule	Annually