92nd STREET Y DATA CARD

The 92nd Street Y, a Jewish community and cultural center, reaches out beyond its core constituency of American Jews to serve people of diverse racial, religious, ethnic and economic backgrounds to provide programs of distinction that foster the physical and mental health of human beings throughout their lives.

The file consists of subscribers and single ticket buyers collected through Direct Mail and Space Advertising programs. The majority of these buyers live in the New York City metropolitan area. The 92nd Street Y's buyers spend an average of $186.00 per transaction.

This file is NCOA'd once a year. Selections available are last 12-month buyers, program segments (Lecture Series, Classical Music, Poetry Enthusiasts, Singles and Young Audiences, and Lyric and Lyricists), state, SCF, zip code, gender and ethnicity.

Counts & Update Schedule

Exchange/Rental	$80.00/M
Minimum Order	5,000
Total File Subs & STBs	32,866
Last 12-Month Buyers	16,543
Lecture Series Buyers	8,947
Classical Music Buyers	8,270
Poetry Buyers	9,339
Lyric & Lyricists	4,276
Family Buyers	32,862
Jazz in July	2,862
Jewish Classes/Events	6,609
Dance Buyers	3,034
Counts and NCOA are updated semi-annually