AMERICAN THEATRE MAGAZINE
DATA CARD

Each monthly issue of American Theatre Magazine provides comprehensive coverage of the dynamic, vital world of theatre. Timely feature articles highlight important new developments in all aspects of theatre—acting, directing, design and playwriting—as well as developments in related art fields.

This file consists of subscribers collected through Direct Mail responses. These buyers spend an average of $30.00 per transaction.

This file is NCOA'd once a year. Selections available are active and lapsed subscribers, state, SCF, zip code, gender and ethnicity.

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Counts & Update Schedule

Exchange
Rental	$90.00/M
Minimum Order	5,000
Counts Through	3/30/2007
Active Subs	14,213
Lapsed Subs	26,474
Update Schedule	Semi-Annually

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AMERICAN THEATRE MAGAZINE DATA CARD