Knowing Your Customers

Our 460 arts clients nationwide – including 70 new organizations in 2010 alone – are constantly looking for better ways to understand who their customers are, how they behave and how to increase the frequency of their attendance. And Enertex's 25 arts marketing specialists are working with them to provide new and highly-customized data analytics to make these efforts pay off.

Who are your New Customers?

In fall 2009, Berkeley Repertory Theatre produced the world premiere of Green Day's American Idiot – far and away the most highly attended event in the theatre's history. Robert Sweibel, Director of Marketing and Communications, wanted to know exactly how many new buyers attended the show and what demographic characteristics might differentiate them from other Berkeley Rep customer segments. He asked us to analyze these factors, with revealing results... (more)

Who are the Best Customer Prospects in your Market?

The Big List, our cooperative, shared customer database system, enables arts organizations in seven metro-markets to identify, access and target the most active arts and cultural buyers in their regions. The San Francisco/Bay Area Big List vividly demonstrates the appeal and success of the system – growing from 69 groups and 660,000 customer households in 2008 to 151 participants with 1.4 million customer households in 2010... (more)

Who Responds to your Offers (and who doesn't)?

Lesley Alpert Schuldenfrei, Senior Director of Marketing for Big Apple Circus, relies on our detailed response reports to measure and predict outcomes for the group's direct marketing campaigns in each of the eight locations where it performs. "We analyze response data carefully," she says. "We need to know how each house, trade and rental list works in terms of orders, tickets sold, revenue and cost of sale so we can continuously improve return on our marketing investment... (more)