LINCOLN CENTER FOR THE PERFORMING ARTS DATA CARD

Lincoln Center for the Performing Arts presents its own unique musical series, which has become a model for seasonal festivals around the world. The series are: "Great Performers," which features classical music's greatest stars; "Mostly Mozart," the nation's first and most popular festival of classical music; "Festival," which is a lighthearted summer series of classical music mixed with some more avant-garde works; and "American Songbook," which presents the best American voices.

This file consists of single ticket buyers collected through Direct Mail responses. The majority of these buyers live in the New York City metropolitan area. Lincoln Center single ticket buyers spend an average of $300.00 per transaction.

This file is NCOA'd twice a year. Selections available are last 12-month single ticket buyers, series segments (Great Performers, Mostly Mozart, Festival and American Songbook), state, SCF, zip code, gender and ethnicity.

Counts & Update Schedule

Exchange
Rental	$80.00/M
Minimum Order	5,000
Counts Through	5/10/2007
Total File STBs	62,196
American Songbook	3,066
Last 12-Month Great Performers	8,047
Last 12-Month Festival	9,000
Last 12-Month Mostly Mozart	6,461
Last 12-Month Swing	4,980
Update Schedule	Annually: May