NEW YORK CITY BALLET DATA CARD

The New York City Ballet is a uniquely American dance company. In residence at Lincoln Center for the Performing Arts since it's opening in 1964, it attracts an educated and affluent audience of discriminating taste.

This file consists of subscribers and single ticket buyers collected through Direct Mail responses. The majority of these buyers live in the New York City metropolitan area. New York City Ballet buyers spend an average of $275.00 per transaction.

This file is NCOA'd twice a year. Selections available are last 12-month buyers, Nutcracker single ticket buyers, state, SCF, zip code, gender and ethnicity.

This file is recommended for arts offers, book/music/video clubs, magazines, financial services, travel, fashion, and upscale gift and clothing catalogs.

Counts & Update Schedule

Exchange
Rental	$80.00/M
Nutcracker	$90.00/M
Minimum Order	5,000
Counts Through	6/18/2007
Total File Buyers	52,669
Total File Nutcracker	49,910
Last 12-Month Buyers	19,318
Last 12-Month Subs	6,366
Last 12-Month STBs	12,985
Update Schedule	Semi-Annually