NEW YORK CITY CENTER DATA CARD

City Center serves as the regular venue for seven of the nation's foremost dance companies including Alvin Ailey, Merce Cunningham, Martha Graham, Joffrey Ballet and Paul Taylor. In addition, City Center Encores! presents critically acclaimed musical theatre revivals.

This file consists of subscribers and single ticket buyers collected through Direct Mail responses. The majority of these buyers live in the New York City metropolitan area. New York City Center's buyers spend an average of $250.00 per transaction.

This file is NCOA'd once a year. Selections available are last 12-month buyers (Encores, Dance, and Non-Dance), state, SCF, zip code, gender and ethnicity.

These buyers are excellent prospects for offers such as book clubs, magazine subscriptions, upscale catalogs, general merchandise, educational materials, crafts, gardening, fine and performing arts, apparel, children's goods and services and many more.

Counts & Update Schedule

Exchange
Rental	$80.00/M
Encores Buyers	$90.00/M
Minimum Order	5,000
Counts Through	9/21/2007
Total File	113,323
Last 12-Month Buyers	35,067
Last 12-Month Encores Buyers	9,629
Last 12-Month Dance Buyers	20,464
Last 12-Month Non-Dance Buyers	4,974
Update Schedule	Annually: June