PATRON TENURE AND MIGRATION ANALYSIS SYSTEM

Enertex Marketing has developed data mining research applications to assess the lifetime tenure and value of performing arts customers.

This analysis also tracks patron long term buying patterns.

The vital information provided from this type of analysis research allows our clients to plan and implement pinpoint marketing strategies to meet their subscription and single ticket sales goals.

You can:

Easily identify your most valuable and productive patrons
Further develop closer relationships with these patrons
Target infrequent patrons for upgrading to become a more consistent buyer, subscriber or contributor

Patron Tenure Database Report

The Patron Tenure Database Report* dated March 9, 2005, represents an example from an arts organization that provided Enertex with ten years/seasons of subscriber and single ticket buyer data. We combined these twenty patron segments, de-duped them, and linked them to learn of crossover relationships between all segments.

Multi arrays were created for patrons with multiple activity within and across seasons. Patrons who had one and only one interaction with the organization in the ten-year period were identified and studied. Also identified, were patrons who had multiple activity within that same period.

Patron Tenure Example Report

The Patron Tenure Example Report* shows the specific answers to questions posed by this client. This type of research is dynamic and can be altered easily to your specific queries. This specific project reported on tenure of subscribers, conversion of single ticket buyers to subscribers, and frequency of single ticket purchases.

Enertex Marketing can complete a project of this nature in two weeks. The cost for this type of database analysis can range from $500 to $4,000, depending upon the number of buyer segments and the quantity of names provided by the client.

Call Us Today

For further information on this research system, please call us at 212-532-3115, or e-mail info@enertexmarketing.com.

*In PDF format. Requires Adobe® Reader. Click here to download.

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