RESPONSE REPORTS

Learn from everything that you do!

It's crucial to track your responses in direct mail—that's the only way to chart the right course for your next mailing.

Response and Tracking Analysis

The responses to every mailing can be tracked and analyzed by the list segments that are mailed, by the zip codes that are mailed, and by the composition of the mailing: names identified as multis (appearing on two or more lists in a merge/purge) versus names identified as uniques (appearing on just one list in a merge/purge).

We have provided two samples of Response Reports. The first is a List Response Report* in descending response rate sequence (from highest responding list to lowest responding list), and the second is a Multis Versus Uniques Response Report* in multi sequence (from uniques mailed to 2X multis mailed, up to 9X+ multis mailed).

These reports are invaluable in planning upcoming campaigns and reporting final results in subscription or single ticket summary reports.

Call Us Today

For additional information regarding Response Reports or any Enertex Marketing solution, please call 212-532-3115 or e-mail info@enertexmarketing.com.

*In PDF format. Requires Adobe® Reader. Click here to download.

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