THEATERMANIA.COM DATA CARD

TheaterMania delivers a targeted audience of well educated, affluent and active consumers, who use the Internet, MP3 players, dine out, travel, and spend money on themselves and entertainment. TheaterMania buyers love the performing arts, theater, cabaret, and musicals.

This file consists of single ticket buyers collected through online ticket purchases. The majority of these buyers live in the New York City metropolitan area. TheaterMania's single ticket buyers spend an average of $150.00 per transaction.

This file is NCOA'd once a year. Selections available are last 6-month buyers, last 12-month buyers, show type, state, SCF, zip code, gender and ethnicity.

Demographics: Average household income: $90,000/year, 30% make more than $100k per year; 74% have a college degree and 36% have a master's degree; 71% are female; 29% are male; 60% are married/partnered; 40% are single; 22% are age 18-34; 55% are age 35-54; 23% are age 55+.

Counts & Update Schedule

Rental	$95.00/M
Non-Profit Rate	$85.00/M
Minimum Order	5,000
Counts Through	3/23/2007
Total File STBs	259,650
Last 12-Month STBs	130,367
Children's Theatre	8,722
Comedy	27,183
Dance	7,968
Drama	9,544
Experimental	2,923
Interactive	19,482
Musical	24,460
Play	36,934
Solo Performance	4,061
Update Schedule	Annually